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| Case Studies |
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OSIM Ecommerce |
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GNC |
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OSIM Asia No.1 |
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Far East Flora |
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Epson |
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Mercedes-Benz |
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Other Projects
Air Force (Singapore) website
Ascendas corporate site
Epson Demand Gen programme
Epson Customer Survey programme
Far East Flora corporate website
Far East Flora Weddings website
Hunwin corporate site
HP Singapore CRM programme
HP China CRM programme
HP Hong Kong CRM programme
HP Taiwan CRM programme
HP Korea CRM programme
HP India CRM programme
HP Philippines CRM programme
HP Thailand CRM programme
HP Australia CRM programme
HP iPAQ campaign site
KIA Motors corporate website
Mitsubishi Car website
NETS corporate website
OSIM corporate website
Panduit Partners application
PSA corporate website
SingTel corporate website
SingTel EDM programme
SingTel Moblog website
Snapfish Demand Gen programme
Snapfish launch campaign
Tianpo corporate site |
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The Client - GNC
GNC, headquartered in United States of America, is the largest
global specialty retailer of nutritional products; including vitamin,
mineral, herbal and other specialty supplements and sports nutrition,
diet and energy products. GNC has about 5,000 retail locations
throughout the United States and a global franchise operations in
48 international markets throughout the rest of the world.
The Challenge
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To serve as a platform for GNC’s Customer Loyalty VIP programme |
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To grow GNC’s VIP base by serving current VIPs and acquiring new VIPs |
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To deliver an e-commerce platform for sequential rollout in the Singapore, Malaysia, Australia, and China markets |
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To integrate with GNC’s existing Point-Of-Sales(POS) system |
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To integrate with GNC’s existing CRM system |
Our Solutions
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Actual customers of GNC were interviewed and studied in order to gain a thorough and in-depth understanding of their needs and motivation |
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Based on actual GNC consumers' studies, we developed an intuitive GNC online shop |
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Backend management systems were built to empower GNC executives to manage their products, online sales orders and marketing campaigns |
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A highly scalable ecommerce platform was developed to cater GNC's expanding needs |
The Result
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Traffic and browsing time increased by more than 10 times within first month of launch |
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GNC consolidated its leadership position by this decisive move into ebusiness in Asia |
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Healthy growth in membership base since the site was launched |
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Entire ecommerce platform poised for subsequent rollout in Malaysia, Australia and China markets |
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http://www.gnc.com.sg
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The Client - OSIM
OSIM is a global leader in branded healthy lifestyle products listed on the Singapore Stock Exchange. It operates a wide point-of-sales network with
more than 1,100 outlets in 28 countries across Asia, Africa, the Middle East, Europe and North America.
The Challenge
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To drive online sales for a product range which customers are more accustomed to purchase in physical shops |
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To deliver a global ecommerce platform for rollout in 25 countries worldwide |
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To support in 6 key languages for both frontend and backend: English, Chinese, Italian, Spanish, Swedish, Portuguese |
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To effect a different set of pricing for each country |
Our Solutions
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Our technical and creative teams designed a highly robust ecommerce platform flexible to launch across 25 countries in 6 languages |
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A variety of online elements were implemented to act as the “virtual salesman”, with the ultimate aim of driving sales |
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We developed a user centric online shop unique to the purchasing needs of OSIM customers |
The Result
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Online sales growth exceeds 100% year-on-year |
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OSIM gained strategic advantage over its competitors by making use of an ecommerce platform to grow both online sales and offline sales simultaneously |
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Achieved “Top 10” most popular website in its category as tracked and monitored by Hitwise |
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http://www.osim.com
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The Client - Mercedes-Benz
Mercedes-Benz is a global leader in the automotive industry. Its products
are world renowned for their beauty, power and durability . One of the
strongest premium brands in the world, it is aggressively maintaining its leadership positions in many areas, and is constantly striving to expand
its market share in the automotive markets.
The Challenge
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To maintain the high level of branding of Mercedes-Benz in all our work |
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To generate traffic for the Mercedes-Benz car showroom |
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To increase registrations for test drive |
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To increase sales of Mercedes-Benz Boutique line |
Our Solutions
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We developed marketing solutions to attract and entice the target customers to take the desired action |
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We developed a process flow to seamlessly register their interest for test drives or other planned activities |
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We designed a 12 month online communication programme with the objectives of increasing awareness and sales |
The Result
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Registration for test drives were generated via the online channel |
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Sales of Mercedes-Benz Boutique line increased more than 100% with the demand generation programme |
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http://www.mercedes-benz.com.sg
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The Client - OSIM
OSIM is a global leader in branded healthy lifestyle products listed on the Singapore Stock Exchange. It operates a wide point-of-sales network with
more than 1,100 outlets in 28 countries across Asia, Africa, the Middle East, Europe and North America.
The Challenge
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To deliver a highly engaging frontend interface and interactive campaign site to excite the target audience and getting them to participate in the contest by submitting user-generated videos or photos |
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To deliver a stable platform for simultaneous rollout across 5 target countries – Singapore, China, Hong Kong, Malaysia and Taiwan. |
Our Solutions
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We designed and developed a highly intuitive and user friendly campaign site with a process flow that was smooth and easy for users to sign up, submit video and photo entries , add comments and vote for their favourite OSIM fan. |
The Result
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Customers and potential customers of OSIM joined in the fun by making self-generated video and photo submissions |
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Substantial buzz generated among target groups in the 5 target countries, with over 6,000 participants in total |
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Deep engagement with target audience drove brand awareness |
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http://www.osimasianumber1.com
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The Client - Far East Flora
Far East Flora Online Store first started in year 1999 and has gone
through several upgraded versions till date. From just a drop-mail
order website to multiple services online shop, Far East Flora has
expanded its business via an effective e-business model to become
one of the largest players in the flowers and gifts industry in Singapore.
The Challenge
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To design and develop an online gift store that drives and grows Far East Floral's online sales revenue |
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To deliver a robust e-commerce platform to support massive seasonal sales |
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To integrate with the Far East Flora legacy ERP system |
Our Solutions
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We researched on the consumer behaviour and understood their needs before executing the website that is both visually appealing and user friendly |
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We strategised from both business and consumer point of view to develop a successful ebusiness |
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Gift advice, bundled gifts with renowned collaborators, and well-organised categories were incorporated in the Webshop to assist consumers in making good decisions and make their e-shopping both pleasurable and convenient |
The Result
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Online sales from the webshop has grown to become a major profit centre |
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Heavy traffic for the Far East Flora Online Store resulting in the need for ever more powerful servers (a good problem to have!) |
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Achieved “Top 10” most popular website in its category as tracked and monitored by Hitwise |
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Winner of 3rd Annual Intelligent20 Awards, FarEastFlora.com was recognised as the top 20 companies who have gained business benefits through strategic use of IT |
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http://www.fareastflora.com
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The Client - Epson
Epson is a global company specialising in the imaging and printing
industry. Headquartered and founded in Japan, its continual commitment
on cutting edge research results in best-in-class products,
setting it apart
from its competitors.
The Challenge
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With an ever increasing client base, Epson needed a solution to consolidate and centralise details of all consumers |
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To create and customise a marketing database system that organises and de-duplicates all existing consumer data |
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To cater for regular updating and integration of new customer data |
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To enable Epson Marketing department to extract specific customer groups based on exact demographics and characteristics required for individual marketing campaign |
Our Solutions
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We set up a centralised customer database, enabling Epson’s marketing department to draw out customer information conveniently from one source. |
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We built functionalities which pre-select consumer records according to specific required traits such as the product model or product group owned by customers. This enables individual marketing campaign to target relevant customer group |
The Result
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The ability to identify the right target group consistently drives desired outcome, as the right communication message is being sent to the right audience at the right time |
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The size of target audience available for each campaign is easily identified by Epson to ensure effective planning and increase campaign's success rate |
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http://www.epson.com.sg
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mearas is an interactive agency based in Singapore and China. We help develop ecommerce platform, build online store, and give your customers a smooth online shopping experience. The end result is the online sales that profit your business.
